Expert Lead Conversion and Follow-Up for Busy Real Estate Professionals
Helping real estate agents convert more leads through inside sales, CRM management, & Accountability Coaching
Helping real estate agents convert more leads through inside sales, CRM management, & Accountability Coaching
You got into real estate because you’re passionate about helping people buy or sell their homes — guiding them through life-changing decisions with care and expertise. I’m just as passionate about helping you succeed in this challenging business.
As a former agent, I know firsthand how challenging it is to build a successful real estate business from the ground up. Like you, I’ve faced the overwhelming pressure of juggling dozens of responsibilities—lead follow-up, client relationships, marketing, paperwork, and everything in between—all while trying to grow a sustainable, profitable business.
Real estate isn’t just a job; it’s a business, and running one means wearing many hats, often without the support you really need. I understand the frustration of leads slipping through the cracks, the stress of inconsistent income, and the exhaustion that comes from trying to do it all yourself.
That’s why I made it my mission to provide real estate agents with more than just inside sales support. I provide a partnership built on trust, accountability, and proven strategies that help you stay focused on what matters most—building relationships and closing deals. - Rachel
I’ve been in the real estate industry for over two decades, holding my license since 2000. With a strong foundation in both sales and systems, I bring over 10 years of inside sales experience — including more than 5 years specializing in real estate lead conversion and support.
I’ve booked appointments for agents all across the country, from New Canaan, Connecticut to Portland, Oregon — helping them stay in production while I handle the follow-up behind the scenes. Beyond calls, I’ve trained agents on CRM management, accountability systems, time-blocking, and lead conversion strategies that drive real results.
Whether you're a solo agent or running a team, I understand what it takes to build a business that actually works — and I’m here to help you do just that.
You didn’t get into real estate to sit behind a CRM all day. You’re meant to build relationships, close deals, and serve your clients — not chase cold leads or worry about what to say next.
Solo agents overwhelmed with follow-up
Teams lacking consistent conversion systems
Busy top producers needing support to stay in production
Agents with CRMs full of untouched leads
My inside sales support is fully customizable based on your brand voice, service offerings, and internal processes. Whether you need fast lead response, consistent follow-up, or help managing your CRM, I’ll tailor my approach to fit the way you do business.
Leads are only valuable when you know who’s ready, who needs a little time, and who’s just browsing. I take the guesswork — and the hours of follow-up — off your plate, so you can focus on the people who are ready to move forward.
What I Do:
I don’t just run through a checklist of pre-screening questions — I take time to build real rapport on the first call. My goal is to make the lead feel heard, understood, and supported, while gently uncovering their buying or selling timeline, financing status, and motivation.
By creating a natural, friendly conversation — not a scripted interrogation — I’m able to earn trust quickly, which leads to more honest answers, stronger connections, and better handoffs for you.
The result? You don’t just get a qualified lead — you get a lead who already feels a relationship with your business.
Most agents are sitting on a goldmine of leads that just need the right touch at the right time. That’s where I come in.
What I Do:
Call new leads within minutes or hours (speed to lead)
Re-engage old and cold leads sitting in your CRM
Use proven scripts to build rapport and uncover motivation
Consistently nurture leads who aren’t “ready yet” — until they are
Deliver weekly updates with notes, pipeline status, and recommendations
Types of Leads I Follow Up With:
Online buyer/seller leads (Zillow, Realtor.com, etc.)
Home value landing pages
Open house sign-ups
Old CRM leads you haven’t touched in months (or years)
Past clients or SOI needing a check-in
My Approach
It’s not just about “checking in” — it’s about building trust, understanding their timeline and motivation, and creating the kind of connection that makes them say “You’re the only one who’s followed up this way.”
Most CRMs are full of leads that ghosted, went quiet, or never responded in the first place. That doesn’t mean they’re a lost cause — it means they need a different approach.
That’s where I come in.
Identify and segment cold or unresponsive leads
Launch personalized outreach campaigns (calls, texts, emails)
Use warm, conversational scripts to reignite interest
Ask discovery questions that rebuild trust and open the door
Update lead info, notes, and next steps in your CRM
Send you warm handoffs and appointment opportunities
Perfect For:
Agents with hundreds of untouched leads
Databases full of “no response” or “not ready yet” tags
CRM lists from past years that haven’t been worked
Teams switching CRMs and wanting to clean house and re-engage
Results you Can Expect
More responses from "unresponsive" leads
Better data (updated contact info, timelines, motivation)
A cleaner, healthier CRM
Appointment-ready conversations from leads you thought were long gone
Your Database Isn’t Just a List — It’s a Living, Breathing Pipeline, so If you’re not managing your database consistently, you’re leaving deals on the table. I help agents turn disorganized contacts into a strategic, revenue-generating system that supports long-term success.
What I Do:
Clean Up Your Database
Merge duplicates, remove junk leads, and ensure clean, accurate records
Tag & Segment Contacts
Organize by source, stage, priority, and follow-up needs (hot, warm, cold, etc.)
Set Up Follow-Up Systems
Create task reminders, notes, and simple workflows so no lead slips through the cracks
Maintain Your Database Weekly
I update lead statuses, notes, and communication logs — so your pipeline stays current
Deliver Weekly Reports
See how your database is growing, where leads are converting, and what’s working
Ideal For:
Agents who’ve collected leads but don’t have a system
Teams with multiple agents and shared databases
Anyone using a CRM but not using it effectively
An ISA Helps You Work Smarter — But You Still Have to Show Up. Hiring an ISA can save you time, improve your systems, and keep your pipeline full — but it’s not a substitute for the real work of real estate. You still need to pick up the phone. You still need to build the relationship. You still need to close the deal.
I can qualify, nurture, and tee up the lead — but you are the reason they choose to do business. And that means focusing your energy on money-making activities like having real conversations, showing up consistently, and building trust.
What Coaching Includes
Daily time-blocking to stay focused on what actually drives income\
Lead follow-up routines and conversion habits
Scripts and conversation coaching that feel natural and build trust
Weekly check-ins for accountability, clarity, and progress
Support staying consistent with your ISA partnership
Partner with Rachel- Your Inside Sales Specialist
Call or Text (469) 967-7613
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